Chili Entrepreneur

What does it take to be a Chili Entrepreneur? Well for starters it means disagreeing with society, even if just a little. I have been a free agent since I finished school. I couldn’t handle how mundane and irrelevant to life it was. After leaving school I had a few regular jobs but never kept them long. If there is one thing I can’t stand, it’s having a boss looking over my shoulder.

Where I Began

I started out by studying music and went into it professionally. I failed horribly at making money out of my love for music. I do still perform, write music and teach but I no longer have to make a living from it. That’s a really great place to be. It opens up all sorts of hidden creativity. No longer having to make money from music freed me up musically, and that’s how I landed up in the hot sauce business. I am entrepreneur at heart and am at my happiest when I am creating new products or starting a new business. It just makes me tick in all the right ways.

On a Trip to Mozambique

My initial idea for starting a hot sauce company was ignited the minute I bit into that juicy Mozambique chicken way back in 2011. There was this bottle of the most delicious sauce I’d ever tasted on the table, and that was me, totally hooked, like instantly! I decided then and there that I’d go back to SA and make a range of the most delicious hot sauces to date. So that was where the chili entrepreneur in me was born.

Mozambique is an interesting country, knocked to the ground by war and famine yet bustling with potential and an excitement that is palatable. We drove from South Africa for two days to reach our destination in Mozambique. That is one trip that I will never forget. Click here to read more about the country that inspired me to start my hot sauce brand.

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